Marketing Lead

Company: Collabera
Location: Irving
Posted on: February 8, 2025

Job Description:

Position Details:

Any additional information you require for this job can be found in the below text Make sure to read thoroughly, then apply.

Industry: Banking Industry

Job title: Marketing Specialist - Advertising, Social Media and Experiential

Location: Irving, TX 75039 Hybrid

Duration: 12 Months + Possible Extension

Shift hours: Mon - Fri: Std business hours

Start date: ASAP



Requisition Description:

As Execution Lead for Cards Engagement Marketing, you will be responsible for the execution and management of personalized Engagement marketing campaigns to Bank Cardmembers driving engagement and usage of their card benefits.

In this role, you will be focused on navigating and completing the channel integration steps to get strategies into market. This requires a sense of creativity, keen eye for detail and collaboration mindset to partner with a cross functional team to turn concepts into reality.

You will partner with a variety of cross-functional stakeholders to coordinate the end-to-end implementation of campaigns. You will also own the requirements, timelines, deliverables, approvals, issue management, and control systems for campaigns.



Day to Day Responsibilities:

Serving as the marketing execution leader driving best-in-class customer experiences, the following responsibilities are key to the role:

Support channel intake process, prioritization and coordination with other execution teams

Partner with internal teams on implementation of marketing creative and capabilities including personalization and integration

Updating campaign progress and capturing records within Bank marketing workflow tool to maintain Bank high controls standard

Partnering with Digital/Mobile and Email Strategy leads to obtain results learning and support optimization plans

Ensuring strong focuses on end-to-end customer experience and controls, delivering exceptional customer experience overall, while also ensuring all the details of the experience are flawlessly executed to Bank's rigorous controls standard

Working across multi-functional teams, such as:

Product and Marketing Strategy team

Email Channel team and Operations

Marketing Information Management and channel teams to influence and coordinate targeting



Must Haves:

Proven track record in direct or digital marketing with 5-10 years of experience required

Experience with marketing project and program management

Bachelor's degree required

Experience working in a fast-paced environment, with strong skills in multi-tasking and prioritization

High energy, solutions oriented individual with the ability to manage multiple initiatives simultaneously, working well under pressure with tight deadlines

Team player with a positive, can-do attitude; must be comfortable with continuously changing opportunities and priorities

Creativity and innovation with a focus on constant improvement

Excellent written and oral communication skills

Highly proficient with Excel and PowerPoint presentation

Specific experience in financial services including debit or credit marketing and/or agency-side experience is a plus

Keywords: Collabera, Irving , Marketing Lead, Advertising , Irving, Texas