Digital Ads Manager

Company: billyGO
Location: Irving
Posted on: March 21, 2025

Job Description:

Paid Search & Paid Social Manager



--- Pay: $70k-$90k base salary (depending on experience) + potential performance bonus
--- Location: Main office in Grapevine, TX / Hybrid work options available
--- Benefits: Comprehensive Health and Investment (401K) Opportunities
--- Equipped: MacBook, Multi-monitor setup, standing desk, and modern marketing tools


billyGO is seeking a talented and results-driven Paid Search Marketing Manager to join our growing team. The ideal candidate has a proven track record in managing successful paid search & social ad campaigns, particularly in Google Ads and Meta Ads, with a data-driven approach to optimization and growth. Experience with video ads and utilizing AI tools is preferred for this role. This role combines technical marketing expertise with strategic thinking to help expand billyGO's digital presence across North Texas.

As part of a technology-forward organization-founded by a successful software entrepreneur-you'll have the opportunity to work with the best tools and contribute to innovative projects beyond traditional paid search marketing. Working directly with our Marketing Director and in-house Videographer/Content Creator, you'll be part of a collaborative team focused on creating and executing integrated marketing campaigns that drive results.

Whether you're an experienced digital marketer from the home services industry or bring expertise from another sector, you'll play a vital role in driving billyGO's growth while helping connect homeowners with the HVAC and plumbing services they need.

Why join billyGO?
We offer more than just a job-we provide opportunities for personal growth and professional development. When you join billyGO, you get:

--- Competitive Pay: $70,000-$90,000 base salary (depending on experience) + potential performance bonuses based on campaign success and lead generation metrics
--- Comprehensive Benefits: Health, dental, vision, 401(k) with company match for full-time employees because we care about supporting you and your family
--- Work-Life Circle: Paid time off, holidays, and flexible hybrid work arrangements. We believe your work and home life directly impact each other. Your work should energize you so you can enjoy your home life and vice versa
--- Growth Opportunities: Regular training and certification opportunities to stay ahead of digital marketing trends, plus mentorship and career development pathways. As part of a technology-focused organization, you'll have opportunities to work on diverse projects and innovative marketing initiatives
--- Modern Tech Stack: Latest marketing tools, AI platforms, and analytics software to maximize your effectiveness
--- Family: billyGO is a family-owned company, and we love to celebrate together! We host annual events, including a Christmas party and Ranch Day, where you can bring your family to enjoy a fun-filled day at Billy's Ranch

Responsibilities:
What You'll Do:
As our Paid Search & Paid Social Marketing Specialist, you'll be responsible for driving qualified leads through various paid digital channels. Your daily responsibilities will include:
--- Team Collaboration: Work closely with the Marketing Director to develop and execute marketing strategies, and partner with our Videographer/Content Creator to ensure paid campaigns align with content initiatives and brand messaging
--- Agency Management: Oversee relationships with current marketing agencies, evaluate their performance, identify opportunities for improvement, and assess potential for bringing services in-house to optimize efficiency and ROI
--- Campaign Management: Create, optimize, and manage paid search campaigns across Google Ads, Meta Ads, and YouTube Ads platforms
--- Strategic Planning: Develop comprehensive paid search strategies aligned with business goals and seasonal trends in the HVAC and plumbing industries
--- Keyword Research & Optimization: Conduct thorough keyword research using advanced tools and AI platforms to identify high-value search terms and optimize campaign targeting
--- AI Integration: Leverage AI tools for campaign optimization, audience targeting, and performance prediction
--- Budget Optimization: Manage monthly ad spend budgets while continuously optimizing campaigns for maximum ROI and lead generation
--- Audience Targeting: Create and refine audience segments to reach potential customers across the North Texas service area
--- Performance Analysis: Monitor campaign metrics, conduct A/B testing, and prepare regular performance reports with actionable insights
--- Landing Page Optimization: Collaborate with web team to optimize landing pages and conversion paths
--- Competitor Analysis: Monitor competitor activities and industry trends to maintain competitive advantage
--- Cross-functional Collaboration: Work closely with sales and customer service teams to understand customer needs and optimize campaigns accordingly


Who Thrives in this Role:
The ideal candidate for this position combines analytical thinking with creative problem-solving. You should be:
--- Data-Driven: You love diving into metrics and using data to inform strategic decisions
--- Tech-Savvy: You're comfortable learning new tools and excited about incorporating AI into your workflow
--- Results-Oriented: You're focused on achieving and exceeding KPIs
--- Innovative: You stay current with digital marketing trends and aren't afraid to test new approaches
--- Collaborative: You work well with teams and can communicate complex concepts clearly
--- Detail-Oriented: You have excellent organizational skills and attention to detail, especially when it comes to using data and optimizing ads based on data and keywords
--- Self-Motivated: You take initiative and can work independently while contributing to team goals

Qualifications:
Required Qualifications:
--- 5+ years of experience managing paid search campaigns, with demonstrated success in Google Ads and Meta Ads
--- Strong background in keyword research and search intent optimization
--- Experience with AI tools for marketing optimization and automation
--- Google Ads and Meta certifications highly preferred
--- Proven track record of optimizing campaigns for lead generation and ROI
--- Experience with bid management tools and analytics platforms
--- Strong analytical skills with proficiency in data analysis and reporting
--- Excellent written and verbal communication skills


Preferred Qualifications:
--- Experience with YouTube Ads and video campaign optimization
--- Knowledge of the HVAC/plumbing industry or local services marketing
--- Experience with call tracking and lead attribution systems
--- Familiarity with CRM systems and marketing automation platforms
--- Background in local service area marketing
--- Experience with integrations, Python or other dev languages for data analysis (bonus)

About Company:
billyGO is a family-owned HVAC and plumbing company proudly serving North Texas. We're continuing to grow throughout the Dallas-Fort Worth area, with our main location in Grapevine, Texas. Our office is conveniently located between Dallas and Fort Worth, making it easily accessible for full-time in-office or hybrid work arrangements.

At billyGO, we believe in taking care of our employees so they can take care of our customers. We invest in our team's growth and development while fostering a positive, collaborative work environment. As part of a technology-focused organization with ties to successful software ventures, you'll have unique opportunities to grow your skills and work on innovative projects.

Join billyGO and be part of a team that's making a difference in our community while growing personally and professionally.

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